I’m Arwen Dyer, and not that long ago, I was in your shoes.

I was an intuitive coach with a deep calling to transform lives, yet I struggled to turn that calling into a sustainable, aligned business. As an empath and visionary leader, traditional workplaces never suited me. I had spent years self-employed as a therapist, artist, and wellness practitioner, following my intuition but lacking the structure and financial stability I needed to truly thrive.

At the same time, I was a go-getter and high achiever. As a solo mother of two young boys, I carried immense responsibility and believed I had to do everything on my own. I pushed myself relentlessly, which led to repeated cycles of burnout—exhaustion, anxiety, overwhelm, and the resurfacing of old traumas and dysfunctional patterns.

I was the perfectionist and people pleaser, always prioritising others while quietly holding beliefs that I wasn’t good enough, shouldn’t outshine others, and that making money was hard work.

Those beliefs kept me stuck. I ignored my intuition when it mattered most and avoided the clear, obvious actions needed for business growth.

Financially, I struggled for years. I invested in myself again and again, yet saw little return, which only heightened my anxiety and self-doubt.